Digital Marketing Salary in India 2022
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Digital Marketing Salary in India 2022
There’s no doubt that the digital marketing is brimming with opportunities right now. Every company, regardless of their size, seeks to leave a digital footprint on the infinite world wide web. One simply needs to lift their head up and look at the opportunities galore. Before you know it, you will have built an immaculate career out in this industry. Online landscape has become a melting pot of advertising, efficient branding and an amazing platform for marketing. However, companies need professionals to wade through and capitalize on these platforms.
With opportunities on the rise, it’s up to you if you want to be a part of this growing industry. This challenging and creative industry is more riveting than you believe so keep your eyes peeled and read to know more about the best job roles in digital marketing with details on salary trends. This CourseJet Blog delivered Digital Marketing Salary in India.
Job Roles in Digital Marketing
1. Digital Marketing Manager
The role of a Digital Marketing Manager pays quite handsomely. The salary of a Digital Marketing Manager reaches far heights especially in certain industries like IT, agencies of digital marketing, and other industries that heavily depend on online presence. Having a fair amount of experience is crucial, being well vested in all kinds of digital marketing fields is a prerequisite.
There are a lot of responsibilities on a digital marketing manager’s shoulders. These include
- Effectively planning, organizing, and executing digital marketing campaigns.
- Managing and coming up with a budget on a monthly or quarterly basis.
- Effective management of social media campaigns that are either organic or paid.
- Assessment of performance on digital marketing platforms with accurate analysis of KPIs and ROI.
- Must bear an adept understanding of SEO, market trends, performance management and insights on optimum conversion ratio.
- A digital marketing manager should be adept on all fronts – leading and outspoken, conscientious, presentable. Being a specialist in marketing, the role warrants an immaculate insight in marketing trends and commands great analytical skills, especially with numbers.
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Digital Marketing Manager Salaries in India
The average salary of said role happens to be ₹8,09,777. Bear in mind, experience is a crucial factor with the above figure corresponding with 4-8 years of experience. There are facets which determine a candidate’s salary including qualification, industry, digital marketing certification and place of residence.
Having said all that, the average salary of a digital marketing manager ranges from ₹4,00,000 to 18,00,000.
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2. Digital Marketing Executive
The role of a Digital Marketing Executives pertains to planning, developing, and managing digital marketing strategies. They oversee the implementation of said marketing tactics and strategies while monitoring and training freshers on the work involved.
Said role comes with the following responsibilities
- Formulating, devising and implementing digital marketing strategies.
- Offer the team guidance and further act as the impetus behind executing said strategies.
- Effectively assess digital marketing channels to create strategies.
- Enhance online content, facilitate improvements in Google Analytic and SEO results.
- Devising and managing a digital marketing budget whilst monitoring competition and coming up with ideas to improve the overall process.
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3. Pay Per Click Analyst
It goes without saying that a Pay Per Click Analyst also cited by some as SEM Analyst, is one of the most coveted jobs in the online marketing landscape. The role requires a person to be adept at extrapolating maximum profits from an investment. Companies snap up PPC Analysts, owing to the revered set of skills possessed by them. After achieving results organically, companies seek to push beyond the limit and take a punt at paid advertising. Candidates with the tactical nous behind campaign creation and ethos behind consumer clicks will stand out at the top.
A PPC Analyst has a specific role that bears a plethora of responsibilities, these include
- A PPC Executive must have excellent analytical and technical skills.
- They bear the responsibility of overseeing and managing paid ad campaigns on Google Ads, Bing and other Ad networks.
- The job mainly comprises of maintaining keyword bids, assessing daily and monthly budget whilst finding methods to improve quality score.
- Apart from that, a PPC specialist is required to oversee advertisement campaigns on LinkedIn, Quora, Facebook and other major Social media networks.
- But it doesn’t end there, a candidate must be well versed in the use of analytical tools like Google Analytics or any others. He/she must be more than familiar with their implementation.
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PPC / SEM Analyst Salaries in India
A candidate for PPC Analyst/Executive with up to 1 year of experience may earn an average salary of ₹2,50,000. Freshers who possess a cogent understanding of PPC, or candidates with a few months of internships under their belt, can also command a similar pay package.
Having said all that, with gradual increase in experience a PPC Analyst can see growth in both their occupational value and pay package; salary figures can rise up to ₹6,00,000. With further progress, the individual can move up to becoming a Team Leader or Assistant manager. There is a significant demand for astute PPC/SEM professionals since it requires the knowledge of budget management. With a myriad of digital platforms seeking monetization, being adroit at managing Pay Per Click can land you in a sweet spot with limitless progress.
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4. Digital Marketing Analyst
It goes without saying that analyzing is an integral facet to determine if a digital marketing campaign has delivered on all fronts. They assess finished campaigns and offer insightful analysis to facilitate prudent suggestions in the future, conducting an intense study to push the investment in the right direction. It’s essential to be astute in analyzing all of the provided data.
There are multiple duties carried out by the digital marketing analyst:
- Organizing marketing schemes and conducting business and trend analysis.
- Co-operate with external and internal to devise polished tactics and strategies to pitch to the client.
- Employ statistical analysis of data and customer profiling to predict the trajectory of programs.
- Come up with new programs whilst precipitating sales forecasts with scrupulous research.
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Digital Marketing Analyst Salaries in India
The average salary of a digital marketing analyst is around ₹ 4,34,000. As mentioned above there is scope for progress in this field with more experience and nous under the candidate’s belt.
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5. SEO Specialists
Despite all the innovation and ingenuity in devising new tactics in the land of digital marketing, SEO continues to remain the cornerstone of marketing campaigns. SEO is the immaculate blend of customer-centric optimization to rise up the ranks of search engines and it’s an intentional yet subtle form of marketing. It is essential to have extensive experience with SEO tools like Google Analytics, SEMrush, Search Console and a few others. Without mulling too much over it, salaries of SEO specialists are determined by knowledge and experience. A beginner may garner an average salary however, with gradual experience and nous there is a considerable rise in the pay package. A digital marketer must be adept in a plethora of skills for which you must and will be duly paid.
There are a myriad of responsibilities that must be fulfilled by an SEO Analyst/Executive:
- SEO Analysts must have an adept understanding of assessing and ranking algorithms.
- Enhancing user experience whilst being mindful of Search Engine guidelines.
- Excellent with the technical aspects of SEO
- It includes identifying the most apt keywords for the venture and formulating pertinent content around those key words.
- The job warrants a scrupulous knowledge of optimization tools like SEMRush, Ahrefs, Search Console and Similar web. Being adroit at analytical tools like Google Analytics, Comscore or Omniture for assessing performances is another relevant skill.
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SEO Specialists/Analyst Salaries in India
The salary of an SEO fresher is low in the nascent stages of the career but it gradually rises with increase in experience and occupational value. The average salary for an SEO Executive is around ₹2,20,000, bearing in mind that the figure pertains to the candidate having 1-2 years of experience under his/her belt. With SEO interns earning around ₹15,000 monthly in tier 1 cities such as Mumbai and Bangalore.
Akin to a PPC Analyst, there is a gradual rise in salary with the accumulation of experience and skills. The pay package may rise up to ₹8,00,000. SEO professionals which ensure tremendous growth in businesses draw an annual salary upwards of ₹15,00,000.
6. Content Creator
Content is the foundation upon which one builds their marketing campaign, it’s the end all and be all of online business. It is the content that draws in clicks and retains prospects for future business. One might suggest that the success of a business and it’s marketing hinge on the quality of the content. A lot of tasks fall under the umbrella of content – blogposts, videos, visuals, copywriting. With such a diverse range of content, it is crucial to hire a content marketing manager in order to monitor progress and nudge the content in the right direction. Interesting to note, SEOs used to manage this role but the sheer expansion and variety of content warranted a whole position for the role.
The roles fulfilled by a content creator include:
- Curating, creating, and managing content to further business endeavors.
- The task of raising brand promotion, and increasing site traffic.
- They oversee copywriting, posts, visuals and videos to name a few which fall under the gambit of content writing ensuring customer engagement, satisfaction, and brand consistency.
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Content Creator Salaries in India
Important to note that the role needs both creation and promotion of content, so the candidate needs to fulfill two crucial rules to ensure proper promotion of the content and the brand itself. A Content Marketing fresher with less than three years of experience warrants between ₹2,00,000-4,00,000 in annual pay. The pay rises up to ₹10,00,000 for a Content Marketing Manager. With vacancies available in the field of Content Marketing Head (requiring more than 8 years of experience), the salary ranges between ₹10,00,000 to 20,00,000 in annual pay.
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7. Social Media Marketing
With most of the business in today’s times built around social media, it is crucial to hire a Social Media Marketing Specialists to increase presence and engagement with their customers.
The responsibilities of a social media marketing experts include:
- Presenting content that is both riveting and receptive to the customers in order to ensure engagement.
- Engaging on all platforms with sumptuous designs. Platforms like Pinterest, Facebook, Snapchat and more.
- Monitor trends online including social media, applications, channels, design, and strategy. Create and monitor trends online including channels, applications, and strategy. Also implementing strategies to facilitate customer feedback and response.
Social Media Marketing Salaries in India
The salary for said roles depend on the amounts of experience and expertise with candidates with up to 3 years of experience garnering between ₹1,50,000 to 3,50,000 annual pay which rises up to ₹10,00,000 with increase in experience. Social Media Professionals are huge demand in Digital Marketing Agencies. There is a huge demand for Social Media Professionals in Digital Marketing Agencies owing to extensive use of SMM tools like Buffer and Buzzsmo.
Conclusion
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