Digital Marketing Interview Questions and Answers
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Best Digital Marketing Interview Questions and Answers
The fastest-growing career opportunities in today’s digital world are digital marketing. Every business owner requires smart and skilful digital marketing experts to promote their business wisely and bring in more new clients and engagements. A digital marketer is the need of the hour. The average salary if a digital marketer falls between $43000 to around $83000. To be a part of the most demanded field and to earn a lump sum amount every single month, you should train yourself proficiently in the field of digital marketing.
If you are preparing for an interview in the domain of digital marketing, then this is your cup of coffee. Here we have discussed the most frequently asked Digital Marketing Interview Questions and Answers. You will find all the top 100 digital marketing interview questions and answers here. By preparing all these top digital marketing interview questions you will be able to outsmart the interview and secure the best career in life. We wish you all a happy career that will yield more in return. Just prepare and crack all your digital marketing interviews at ease. This set of 100 digital marketing interview questions and answers will be compatible for both freshers and experienced job seekers.
Digital marketing is a strategy which can be implemented to promote the brand of any business through online medium. The strategies or techniques that are involved in digital marketing are as follows:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Link Building
- Email Marketing
- PPC (Pay Per Click)
- Affiliate Marketing, and more
Inbound Marketing | Outbound Marketing |
It is used to grab in interested customers | It invites more customers regardless of interest |
This marketing content is based on the needs of the customer | The content here explains the product’s needs |
This can be a part of content consumption | This actually disrupts content consumption |
Examples: Social media, blogs, opt-in emails, search, influencer marketing | Examples: TV ads, display ads, magazines, telemarketer scripts, billboards |
There are different types of digital marketing strategies and they are as follows:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- E-commerce Marketing
- Content Marketing
- Email Marketing
Some of the useful digital marketing tools are as follows:
- Keyword Discovery
- RankWatch
- Moz
- Alexa Ranking
- Google Analytics
- Favicon Generator
- XML Sitemap Generator
- Digital Point Keyword Tracker
- Google Trends
- Google Keyword Planner
- SEMrush, and more
Digital marketing is a combination of creativity, innovation and analytics, so a people willing to enter into this field should have the following skills:
- Creative thinking
- Writing and editing skills
- Data analysis skills
- Technical skills
Listed below are some of the latest digital marketing trends:
- Voice Search
- Smarter Chat
- Augmented and Virtual Reality Marketing
- Live Videos
- Engagement-Based Email Marketing
- Browser Push Notifications
- Content Personalization
Search Engine Optimization or SEO is used to enhance the visibility of any brand on the search engines thus increasing the amount if traffic to the particular website. SEO is also an organic or natural form of search engine marketing which will get you quality traffic and maximum visibility.
There are several techniques via which we can enhance the quantity of traffic to a website and they are as follows:
- SEO and Paid Search
- Display advertising & Email marketing
- Content marketing and optimization
- Targeting long-tail keywords & catchy headlines
- Guest blogging and posting frequently on LinkedIn
- Seeking referral traffic
- Linking Internally
Keyword is one of the most important elements required for SEO or Search Engine Optimization. Every internet user searches online for a product or service with the help of keywords. So, picking a keyword is vital to build successful SEO marketing. Keywords help in improving a website’s ranking in the search engine result pages. So, optimizing a website with the SEO keywords that are highly relevant to the nature of the business is important. This will eventually rank the particular website on top of the search results and makes it easier for the people to find the website online.
A long-tail keyword contains almost 4 words or more to make the search using keyword more particular. These keywords rank better than the single word keyword but gets low search traffic.
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Keyword streaming is nothing but analyzing the appropriate keywords that is particularly relevant to the target website, in order, to achieve more traffic and lead through the target keywords.
- https://kwfinder.com/
- https://keywordtool.io/
- https://keywordshitter.com/
- https://soovle.com/
- https://neilpatel.com/ubersuggest/
Unless and otherwise the chosen keyword is popular we cannot achieve 100% success rate for a keyword instantly but by using the below strategies like SEO practices and content marketing we can rank a particular keyword.
- Keyword research
- Keyword optimization
- Conceptualizing the content
- Checking out the competition frequently
No-follow link means it should not influence the links that targets the search engine index; this will actually decrease the search engine spam and elevates the search engine results. Do-follow link allows the link to redirect to the website thus increasing the backlink to a particular website.
- The bad links can be characterized in the following ways:
- Website links that is not actually relevant to the site
- Low traffic and low page rank links
- Links obtained from link exchanges, spam links from blogs and articles, paid links
- Links that are not indexed in Google or those links with the same anchor texts pushed from several websites
A newly designed website needs several actions to acquire fast natural backlinks to sustain online for this we will have to post several guest posts in some of the notable websites, this can be posted any number of times, this will not only increase backlinks but will also increase the reputation of your website.
Rich Site Summary or Really Simple Syndication (RSS) is used to syndicate data automatically.
To ensure better ranking of any website, keywords can be used in the following areas:
- Website URL or Title
- Web page content
- Body text or Headlines
- Meta tag
The elements in the HTML that interact with the search engine are known as the Meta tag.
The important factor that brings success in SEO and that ensures maximum click through rate is known as Meta title. It actually assists the user in understanding the content of any particular web page at ease. It is referred to as the main headline of any content which must be stuffed with the main keyword to enhance visibility.
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Meta description is defined to be a brief summary of the web page content with keywords in it for easy understanding.
The HTML code of a web page which helps the search engine to index the content easily is known as Meta keywords.
- Long Tail Pro
- Google Keyword Planner
- Google Search Console
- Woo Rank
- KWFinder
- Screaming Frog SEO Spider
- Moz Pro
- Google Analytics
Every web page on World Wide Web will have a unique address known as URL (Uniform Resource Locator) and it can be optimized by the following options:
- URL should be crisp; it can have about 3 to 5 words
- The target keywords should be stuffed in the web page
- The URL should be easy to remember and user-friendly
- The URL should not contain any special symbols or dates except (-) hyphen and (/) forward slash
- Search Engine Journal (SEJ)
- Search Engine Land
- Search Engine Watch
- Moz
- Hubspot
- To decrease load time, we have to use only compressed images
- The images should contain alt tags
- The images should contain title and filename
The different types of SEO are as follows:
- White hat SEO
- Black hat SEO
- Grey hat SEO
Black hat SEO actually finds the soft spot algorithms that are present in search engines in order to rank the content in Google. It brings ranking but the result of black hat SEO lasts only for a short time. Also, black hat SEO does not comply with the norms of search engines and declared to be unethical. Black hat SEO utilizes strategies like link spamming and affixing hidden links.
This is one of the most used SEO strategies across the globe with which we can use several techniques to rank a webpage in the search engines of Google. The process of HTML optimization and using attractive content are the main focus to attain success in implementing white hat SEO. It ensures steady growth and results last longer in the search results.
Grey hat SEO is a combination of both white hat and black hat SEO. This technique is used to switch from one strategy to another at ease to rank a web page in the search engines of Google. The result will be either a hit or a miss depending on the effective implementation of this technique.
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- Utilizing duplicate or low quality content
- Links from spam and adult content sites
- The process of keyword stuffing
- Google bowling, cloaking and more
On-page Optimization | Off-page Optimization |
The factors that you can optimize in your own website to improve the traffic is known as on-page optimization. | Off-page optimization is all about generating backlinks and online reputation to your website which will, in turn, increase the quantity and quality of traffic to your site. |
On-page SEO depends on the following areas – Title and Meta Description of the web pages, Optimized image with alt tags and internal links, URL optimization and content relevant to the targeted keywords. | Off-page SEO depends on the following areas – Generating quality backlinks, enhancing the social interaction of the website, promoting creative posts in social media, high-quality social book markings, and blogging. |
The off-page SEO tools used to increase the backlinks are as follows:
- Ahref
- Backlinkwatch
- Semrush
- Ravan
- Forum Posting and Article Submission
- Blog Posting, Guest Blogging and Blog Commenting
- Classifieds, Directory Submission and Business Listing
- Review Posting and Social Bookmarking (SBM)
- PPT, Video, PDF and Image or Infographics Submission
- Social Media Engagement
- https://www.google.com/bookmarks/
- https://www.tumblr.com
- https://my.bookmax.net
- https://www.instapaper.com/
- https://www.flickr.com
301 redirect an URL permanently from an old page into a new page. The effect of 301 on SEO is that the link juice actually passes through from the old URL to the new URL.
302 redirect an URL temporarily from an old page into a new page. The effect of 302 on SEO is that the link juice actually not passes through from the old URL to the new URL.
It is usually a text file which either allows or disallows the crawler to crawl the web page of a website.
Sitemap is usually defined to be a set of web pages which ensures easy understanding of the hierarchy of the URL by the web crawls and assists in effective crawling.
Cloaking is where the user and the search engine crawler view the similar web page as the different page. Here the background and the color of the text is not visible by the human eye whereas the crawler can see those details as it seeks for a web page from the source code of the particular web page.
There are 3 main ways by which we can restrict the search engine spiders to crawl a URL:
rel=nofollow
Robots.txt
Robot Meta Tag: <meta name=”robot” content=”noindex,nofollow”>
LSI is referred to as the Latent Semantic Indexing; it is actually a data retrieval technique used to analyze the relation between the words and relevant words of the target keywords.
SERP is known as the Search Engine Result Pages which declares the pages displayed on the search engine when any query is searched for in the search engine.
With a canonical URL, your website can be accessed from multiple URL which can be like www.example.com, example.com/, www.example.com/index.html, example.com/home.asp
Backlinks are known as the incoming links that redirects an user from one URL to another.
The set of rules that are used by Google to rank a particular web page on the search results of Google is known as the Google Algorithm and some updates of Google Algorithms are listed below:
- Panda
- Penguin
- Hummingbird
- Pigeon
- Mobile Friendly
- Rank Brain
- EMD Update
- Pirate Update
The percentage of a particular keyword or key phrase that appeared on the web page is known as the keyword density and the ideal keyword density range can be calculated using the formula below:
Ideal keyword density range = (The number of time a keyword is repeated in an article / Total length of the article) * 100
The actual keyword density range can be between 0.5 to 2.5%
Google disavow link is used by a publisher to convey Google not to count certain links from a specific website.
In order to remove those links from Google, you will have to add those links or domain in a text file (.txt format) and submit that text file to the Google disavow tool.
- 1st C is the Customer who sees the promotion
- 2nd C is the Content that the customer sees
- 3rd C is the Context which means why the customer visits the promotion
- 4th C is the Conversation that happens between the business man and the customer
The 3 ingredients of digital marketing are as follows:
- Traffic
- Insights
- Sales
There are several social media channels nowadays but the best among those are Facebook and LinkedIn. Apart from this, Instagram is also bringing several better outcomes in terms of digital marketing.
PPC is a form of advertising in which the user only when their advertisement is clicked and the budget to spend each day can be fixed by the user itself.
This online marketing service is provided by Google for the marketers to reach their customers across the globe instantly. Employers can use this service to post their advertisements in a crisp and attractive manner in Google and its associated marketing platforms. This instant online marketing service is regarded to be the pay per click advertising, the budget for an ad can be fixed by the marketer and the amount will be spent only when a user clicks the ad. And, Google Adwords turn successful only with effective and relevant keywords.
Reserving space for publishers to display their promotional ads is known as Google Adsense and the process of advertising business in any of the Google’s network is known as Adwords.
Google Adwords refers to a paid advertising platform where advertisers can post their ads and set budget to each ad as per their interest while DoubleClick is referred to as an ad management platform where publishers can serve deserving ads for the advertisers.
Google Adwords Remarketing is one of the targeted marketing strategies with which you can target the visitors who have visited your site before but left without purchasing. Remarketing is the right form of marketing with which you can target the right people at the right time with the time effective ad. Google Remarketing Ads will elevate the conversion rate as the people we target will already know the brand and this time when they see the ad there is a high chance for the visitors to turn into paying customers.
There should be three headlines each with 30 characters limit and two descriptions each of 80 characters in length.
Google – The title character length is 50-60 while the description character length is 150-160
Yahoo – The title character length is 60-72 while the description character length is 155-165
Bing – The title character length is 65 while the description character length is 155
Ask.com – The title character length is 70 while the description character length is 312
There is several Google Adwords extension as follows:
- Call extensions
- Callout Extension
- Promote extension
- Structured snippet extension
- Site link extension
- Affiliate location extension
- App extension
We can optimize the several website elements of the landing page like layout, style, and functionalities to increase the conversion rate.
To frame any marketing plan for your business, the primary source is competitive analysis. It is nothing by analyzing your competitors, their marketing strategies in line with your products and services, their strength and weakness. On analysis the competitors perfectly, you can set USP (unique selling preposition) exactly for your business and focus on how to target your audience effectively.
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Here are some of the tips to follow in order to create an effective PPC campaign:
- By adding relevant PPC keywords, we can improve the reach
- To ensure a better Click Through Rate (CTR), we have use smaller crispy and attractive ads
- Optimize the landing page in accordance with the targeted keywords
- By adding negative keywords to improve the campaign relevancy
SEO will assist in improving the website’s ranking in the search result pages while SEM is used to purchase the reputed place/position in the search engine result page.
The visible and clickable text in the hyperlink is known as an anchor tag. The text in the anchor tag will determine the page ranking of a website in the search engine results page.
Search engine is a web application that furnishes huge information in line with the search intent, keyword and query of the web user. And, some of the examples of the search engine are as follows:
- Yahoo
- Bing
- Ask
- DuckDuckgo
Alexa is an Amazon company which ranks a website based on the quantity of traffic they receive. This rank is measured by analyzing the daily unique average visitors to a site and the estimated number of web page views of a website for the past couple of months.
Yes, here are some of the PPC tools listed below:
- Adwords Editor
- AdWords Wrapper
- Keyword planner
- SEMrush
- Optimizely
- Unbounce
Responsive web design is one through which your website can be made performing well in all devices like desktop, mobile, tablet, and more.
One of the effective digital marketing strategies is email marketing via which we can send promotional emails to the target audience. Email marketing when utilized perfectly can convert readers into customers and one-time purchasers into long time customers.
The main concept in establishing a better marketing via Facebook is to provide attract content and connects well with the customers. Listed below is some of the process involved in creating an effective Facebook marketing:
- Create a business page on FB
- Define your target audience
- Set goals
- Post interesting content
- Incorporate the usage of FB Ads
The business strategy that makes use of the existing social networks to promote a product is known as viral marketing. It actually refers to how a customer spreads the information about their products to active browsers in their social networks.
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The three email marketing tools are as follows:
- Litmus
- Campaign monitor
- MailGenius
You will post an ad and set a budget and pay initially for the desired number of clicks, the amount thus paid will be used only when a visitor clicks the ad. The ad you have posted will be showed in the first page of the Google search results. Until, the budget you have set is completely used up, you ad will be shown. Google Adwords will give you an instant reach.
Branding is taking their brand online to get huge reach and wide audience. Branding can be done effectively with the help of display target ads, remarketing, YouTube ads and custom ads.
While direct marketing is connecting with clients directly through mediums like mails, flyers, catalogs, pamphlets, etc.
To attain effective marketing that yields maximum customers and reach, we can create and share attractive posts in social media. The materials we post in social media channels can be an interesting image, a video, or an engaging content that grabs the attention of the readers.
Social media can help marketing in the following ways:
- It can increase the quality and quantity of the website traffic
- It can increase brand awareness and build more conversions
- It can improve the engagement and communication with the targeted customers
In order to attract audience attention and to yield productive and profitable customer action, it is necessary to create and share relevant engaging and attractive content. The main reasons why companies should invest in content marketing are because:
- They bring increased sales
- Content marketing is more affordable than other types of marketing
- It will bring in more loyal customers for your business
Content is something that is available for the audience to know about your business while context is used to position the content or a storyline which ensures maximum value to the audience.
Here are some of the reasons listed below which clearly explains why you should prefer online marketing over offline marketing:
- You can promote your brand globally
- Easily to take your information to clients online
- Easy and faster to interact and communicate with client online
- Easy to track business growth and reach
The success of social media marketing can be measured with the number of leads, followers and traffic that social media bring you. The followers count will show you your business reach in social media. The true success is how much quantity and quality traffic and leads that social media bring to your website and how many of the leads convert into paying customers.
AMP is an open source library from Twitter and Google which can be used to create mobile-friendly light weight and fast loading web pages which is compatible with all devices and browsers.
CTR is Click Through Rate which represents the number of visitors directed to your web page by your creative promotions on social media, it can be calculated by,
CTR = (Number of clicks / Number of impressions) * 100
- By using the below methods we can boost CTR at ease:
- Using an interesting and attractive headline
- By stuffing the target keyword in the title tag
- Make use of interesting modifiers such as best, buy, and more
- Make use of some of the special symbols that will make you unique in the search results
When a user leaves a website without tapping any internal link, then it is known as bounce rate.
When a user searches a query, visits your website and instantly hits back and reaches another website for their needs, then the process is known as pogo sticking.
Listed below is some of the key performance indicators used in social media reporting:
- Reach
- Likes
- Shares
- Leads
- Engagement
- Traffic data
- Conversions
- Active followers
LinkedIn is the essential platform for job-related advertisements as professionals and job seekers use LinkedIn frequently for their necessities and you can also reach the appropriate audience.
Here are some of the essential bidding options:
- Cost Per Thousand Impressions – CPI
- Cost Per Action/Acquisition – CPA
- Cost Per Click – CPC
By posting interesting videos of your brand in YouTube you can attain the following:
- Boost SEO traffic
- Expand brand reach
- Create brand awareness
- Improve ROI
Posting a creative content in social media that redirects visitors back to the site is one way to increase traffic to that particular website. The posts can be more creative which includes contests, promotions, giveaways, and some engaging content that redirects people to visit the site. Also, to attract more traffic to the specific website, we can share more press release/blog/article or we can engage people by answering their questions as and when required. These are some of the steps through which we can get huge quantity of quality traffic.
The process via which we can improve the ratio of visitors to that of the actual customers is known as the conversion optimization. Conversion is nothing but when a visitor performs any other purchase option apart from just reading the content and viewing the web pages. The better ways to increase conversion is by testing with two web pages with different designs and fix the page which gets maximum viewers to yield better conversion in a short time.
ROI is the return of investment, it is nothing but how much you reap on investing an amount for marketing or promoting your business. ROI can be calculated with the help of the formula below:
ROI = (Sales Growth – Marketing Cost) / Marketing Cost
A session represents a single visit while page views represent the individual time a page is loaded by the user in your website. A session includes several page views, if a user navigates to other pages of the website without leaving the particular website.
The tools that are used to assist website owners in finding whether their site is Google-friendly or not is not as web master tools. These tools can be used for the following:
- To collect data about the incoming traffic
- To request Google to crawl and index the particular website
- To view crawl error reports and more
Social media marketing is not just to bring more likes and followers but it should bring more engagements and boost your business growth, so apart from likes and followers, the number of engagements are always essential.
Below are some of the tips to edit a copy finely:
- Trim the excess
- Remove the convoluted words
- User laser instead of a shotgun approach
- Make use of online proofreading tools
Although there are many significance of digital marketing there are some limitations too. The limitations are listed below:
- A high transparency scenario is created by digital marketing for pricing and competition
- Globalization is the process that influences direct global competition
- Several security & privacy issues are associated with digital marketing
- It can be at times expensive to ensure several marketing essentials
When any visitor lands on a website they look around for some interesting concepts in your website. Once they find something interesting in your website, then the visitor’s lands on your website for long and finds way to interact with the website owners, they will furnish their information and they will turn into your prospects for certain. These leads will surely convert into sales and lifelong customers.
In today’s digital world, every entrepreneur and business owner is utilizing the benefits of digital marketing to empower their business growth. Both digital and traditional marketing has several benefits and both marketing is essential and effective on their own.
To create new leads, we have to implement several sales techniques which include content customization and discussing the usage of several marketing campaigns.
Below listed is some of the process that you will have to avoid in order to achieve the best ranking:
- Don’t link with a bad ranking website
- Do not use poison words while using hypertext
- Do not allow duplicate content and plagiarism affect your content
- Do not use redirects via refreshed meta-tags
Think creatively and look for the best ways to share your interesting content. The content you post should be interactive, it should explain how it will add value to its customers, and these are some of the facts that will convert a reader into your long lasting paying customer.
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