Name of the company: NIELSEN
Industry: Business Services
About the Company: Nielsen Company is formerly a global marketing research firm with its headquarters in New York. It analyzes and aggregates a vast amount of data to help many organizations across the world in various industrial sectors like manufacturing, retail, media, and advertising to make good decisions.
Challenge: They are in need of operational efficiency to deliver various independent measures to the market. This has created a difficulty for Nielsen’s success and they are unable to build strategies and action plans for different clients.
Solution: Nielsen implemented digital transformation methodologies and therefore they found a reduction in manual tasks in data insights and measurements. The UiPath’s RPA has brought Nielsen to the level to achieve their goals.