Online Reputation Management (ORM) Training

Course Objectives:

• Learn digital marketing fundamental concepts
• Learn all about search engine marketing
• Gain in-depth insights of Search Engine Optimization
• Learn about Google AdWords and Google Web Master (Google Search Console)
• Learn all about campaigns and how to create or manage different types of campaigns
• Learn using Google AdSense and implementation tricks

Course Content:

Digital Marketing Overview :

• • • • Overview of Digital Marketing
    • • Different online marketing channels
    • • How is it different from Traditional Marketing
    • • Understand the journey of online customer
    • • Key Terminologies in Online Marketing
    • • Overview to Content Management System
    • • Overview of case studies and business model
    • • Introduction to SEO, How Do Search engines work
    • • Search Engine Algorithms & google algorithm Updates
    • • Google Search Console
    • • Competition Analysis
    • • On-page, and Off-Page Optimization strategies
    • • Content development strategy

Search Engine Marketing – SEM

• • • • What is SEM Why SEM
    • • What is Google AdWords Why Google AdWords
    • • Google Network
    • • AdWords Terminologies
    • • How Does the SEM Auction Work
    • • Structure of an AdWords Account
    • • Campaign Types – Introduction to Search, Display (including Videos),
    • • Shopping and Mobile-specific campaign types, and when/why to use them.

Creation of Search Network Campaign :

• • • • What are Ads
    • • Ad Formats
    • • Ad Text Policies
    • • Ad Text Best Practices
    • • DKI
    • • Ad Extensions
    • • Keyword Research
    • • Tools – Keyword Planner & Estimator
    • • Keyword Match types
    • • Keyword Strategies
    • • Landing Page
    • • Bidding and Budget
    • • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network :

• • • • GDN Targeting Options
    • • Display Ad Formats
    • • Ad Gallery Tool
    • • Conversion Tracking
    • • GDN Campaign Creation – Demo
    • • Remarketing
    • • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns :

• • • • Universal App Campaigns
    • • Mobile-Specific Bidding and Targeting Strategies
    • • Measuring Mobile Ad Performance and Conversions Report Editor
    • • Optimization Strategies
    • • Account Audit Demo

Shopping Campaigns – Introduction :

• • • • What are Google Shopping Ads /Product Listing Ads
    • • Where do they appear on Google What Shoppers on the internet do
    • • What retailers need – New Advertising technologies
    • • Google Shopping set retailers up for success
    • • Features of Google Shopping Why PLA’s
    • • Path to creating PLA Ads
    • • Merchant Centre Steps
    • • Create Shopping Campaign on Google AdWords
    • • Track Performance and Optimize the Campaigns

Introduction to SEO :

• • • • What is Search Engine Optimization
    • • Indexing & Crawling Basics
    • • Optimizing Crawl Budget

Organic Search vs. Paid Search Results :

• • • • Anatomy of a Search Result (Search Snippet)
    • • What is On-page SEO (Content, Architecture, HTML)
    • • What is Off-page SEO/Link Building (Social, Content-based, PR)

Keyword Research :

• • • • Finding Seed Keywords: Mind Map for Keyword Research
    • • Using Wikipedia, Forums for Keyword Research
    • • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
    • • Google Keyword Planner Tool

On-page SEO :

• • • • On-page SEO Elements
    • • Crawling: XML, HTML Sitemaps, Robots.txt
    • • Content Clusters (Creating SEO-based content)
    • • Negative on-page to avoid

Technical SEO :

• • • • URL Architecture
    • • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
    • • 301 Redirects

Mobile SEO :

• • • • Mobile Websites: Responsive, Adaptive, Dynamic
    • • Optimising for Voice Search
    • • Schema markup
    • • What is Schema & Why is it relevant to SEO.
    • • Schema Types – Micro, JSON-LD
    • • Common JSON Schema Tags – Organisation, Website, Blog Posting
    • • How Schema shows up in SERPs

Off-page SEO -> Link Building :

• • • • What is Link Building
    • • Link Building Tactics
    • • Manual Link Building Process
    • • Link Building Metrics

Social SEO :

• • • • Quora
    • • YouTube Video SEO
    • • SlideShare, Scribd and other Social Channels for SEO

Local SEO :

• • • • What is Local SEO, Pigeon Update
    • • Google My Business, Bing Places
    • • Local Pages on your website
    • • Local Listings/Citations
    • • Backlink audit of one website
    • • How to audit backlinks of competitors and gain insights

SEO Audit, Tools, Measurement :

• • • • SEO Audits
    • • Different Types of SEO Audits
    • • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
    • • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
    • • Google Search Console

Algorithm Updates :

• • • • History of Google Algorithms
    • • Panda, Penguin, Pigeon, Caffeine updates
    • • RankBrain and the Future of SEO

Measurement with Google Analytics :

• • • • Basics of Google Analytics
    • • SEO Metrics to Measure – On-page, Off-page, Technical
    • • SEO Reporting

Google AdSense :

• • • What Is Google AdSense
  • • Difference between Google AdWords vs Google Analytics
  • • How much minimum traffic i need for Google AdSense approval
  • • Which sizes for AdSense is very effective
  • • How to create google AdSense account
  • • Different types of Ad unit
  • • Plugin for AdSense integration
  • • AdSense Reports Study
  • • Difference between Google AdSense vs Affiliate Marketing
  • • What is CPC
  • • Easy steps for Google AdSense

Course Objectives:

• Learn digital marketing fundamental concepts
• Learn all about Social Media Marketing and Social Media Optimization
• Learn about Video Marketing and Video Optimization
• Learn using different social media platform like Facebook, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, Quora, etc.
• Also learn about social media advertising on various platforms.
• Learn using Google AdWords and Google AdSense
• Learn all Online Reputation Management/ORM 21

Course Content:

Digital Marketing Overview :

• • • • Overview of Digital Marketing
    • • Different online marketing channels
    • • How is it different from Traditional Marketing
    • • Understand the journey of online customer
    • • Key Terminologies in Online Marketing
    • • Overview to Content Management System
    • • Overview of case studies and business model
    • • Introduction to SEO, How Do Search engines work
    • • Search Engine Algorithms & google algorithm Updates
    • • Google Search Console
    • • Competition Analysis
    • • On-page, and Off-Page Optimization strategies
    • • Content development strategy

Social Media Marketing :

• • • • Brief to social media marketing
    • • Key steps for social media success.
    • • Social Media Statistics & Strategy
    • • Importance of using essential social media tools
    • • Social media marketing integration.

Creating Content for Facebook & Social Media :

• • • • Why Content is the foundation of SMM
    • • Psychology of Social Sharing
    • • Building Content That is Inherently Shareable

Facebook marketing :

• • • • Facebook Page Best Practices
    • • KPIs to measure success
    • • Facebook Insights
    • • Facebook Business Manager

Facebook advertising :

• • • • How does Facebook Advertising Work
    • • Facebook Ad Campaign Objectives
    • • Facebook Ad Targeting

YouTube marketing :

• • • • YouTube Marketing Overview
    • • YouTube Marketing Strategy
    • • How to Find Video Ideas with Competitor Analysis
    • • How to Find YouTube Video Ideas with Keyword Research
    • • YouTube Account Setup
    • • YouTube Account Optimisation
    • • YouTube Banner
    • • YouTube Channel Tags
    • • YouTube SEO
    • • Enable Custom Thumbnails
    • • YouTube Thumbnails
    • • YouTube Cards
    • • YouTube Comments
    • • Manage Multiple YouTube Accounts
    • • YouTube Monetisation
    • • YouTube Ads
    • • YouTube Analytics

Twitter marketing :

• • • • Twitter Marketing for Brand Awareness
    • • Twitter Ads
    • • Twitter Analytics
    • • Twitter Tools

LinkedIn marketing :

• • • • LinkedIn for Personal Branding
    • • Brand Marketing on LinkedIn
    • • LinkedIn Company Pages
    • • LinkedIn Advanced Search
    • • LinkedIn Premium
    • • LinkedIn Ads

Pinterest marketing :

• • • • Pinterest for business
    • • Marketing on Pinterest
    • • Best Practices
    • • Leveraging Rich Pins
    • • Analytics & Measurement

Instagram Marketing :

• • • • Optimizing your Instagram business profile
    • • Crafting an Instagram content strategy
    • • Best Practices
    • • Influencer Marketing on Instagram
    • • Analytics & Measurement
    • • Instagram Ads

Quora Marketing :

• • • • Why Market Your Business on Quora
    • • Quora Marketing Strategy
    • • Quora Account Setup
    • • Quora Account Optimisation
    • • Build a List of Questions to Answer
    • • Format Your Answers for Maximum Clicks
    • • Quora Promotion
    • • Find Blog Post Ideas with Quora
    • • Quora Business Page Setup
    • • Quora Analytics

Snapchat Marketing :

• • • • Snapchat for business
    • • Building a following
    • • Driving Engagement
    • • Analytics & Measurement

Document Sharing Site

Overview of Online Reputation Management (ORM).

Social media measurement and reporting.

Online Reputation Management (ORM) :

• • • • What is ORM
    • • Why ORM is important for your business
    • • Factors of Online Reputation Management
    • • Negative effects of bad online reputation
    • • How to get customer reviews
    • • Monitor Online Conversations
    • • Don’ts of Online Reputation Management
    • • Do’s of Online Reputation Management
    • • How to Improve Your Reputation
    • • Tools of Online Reputation Management
    • • Introduction to Google Alerts
    • • Different Types of Google Alerts

Google AdWords :

• • • • What is Google AdWords Why Google AdWords
    • • Google Network
    • • AdWords Terminologies

Google AdSense :

• • • • What Is Google AdSense
    • • Difference between Google AdWords vs Google Analytics
    • • How much minimum traffic i need for Google AdSense approval
    • • Which sizes for AdSense is very effective
    • • How to create google AdSense account
    • • Different types of Ad unit
    • • Plugin for AdSense integration
    • • AdSense Reports Study
    • • Difference between Google AdSense vs Affiliate Marketing
    • • What is CPC
    • • Easy steps for Google AdSense

Media buying & selling :

• • • • Setting up the objectives
    • • Understand the key tasks to draft an “awesome” digital media plan
    • • Segmentation & targeting of the audience
    • • Best practice to execute the campaigns post the media plan
    • • Understanding multiple formats & appropriate for our targeted digital platforms

Video Marketing :

• • • • What is Video Marketing
    • • Difference between Video Marketing Vs Video Optimization
    • • How to promote videos through Google AdWords
    • • How to Create in-stream Ads
    • • How to increase Video views
    • • What is CPV and CPM
    • • Video Marketing basic concepts
    • • True View Ads vs Stream Ads
    • • How to create Sequence Ads
    • • How to create Bumper Ads

Video Optimization :

• • • Video Optimization Basics
  • • How to increase your views on YouTube
  • • How to monetize your YouTube video
  • • How to rank videos in 24hr in YouTube
  • • YouTube Ranking Techniques
  • • Annotations
  • • Using YouTube Cards

Course Objectives:

• Learn all about e-mail marketing techniques
• Learn how to create effective email content
• Learn about customer acquisition strategies through email
• Learn about automation and workflows in email marketing
• Learn how to generate or nurture leads using email marketing techniques

Course Content:

• Setting-up an Email Marketing Machine
• ISPs, Hosting Facility and MTA
• IP/DNS and Shared vs. Dedicated IPs
• MX Record, Whitelisting, Response Handlers and Bounces
• Effective Email Content
  • • • Conversation, Relevance, Incentives
    • • Timing, Creative & Copy, Attributes

Customer Acquisition Strategies :

• • • • Rented List Emails
    • • Co-branded Emails
    • • Third Party Email Newsletters
    • • Viral Emails
    • • Event Triggered Emails
    • • House E-newsletters

Effective Creative Introducing :

• • • • CRABS- Does your Emails have Crabs
    • • Email Template Model
    • • Best Practices
    • • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation :

• • • • Tools to Enhance Lead Nurturing
    • • Enhance Better Reach
    • • Analyze Behavior Patterns
    • • Analytics
    • • Automation and More

Resources to do situational analysis and progressive updates :

• • • • Customer Personal Toolkit
    • • Complete Email Marketing Worksheet
    • • Content Editorial Calendar
    • • Digital Marketing Strategy Toolkit
    • • Email Contact Strategy Template
    • • Email Campaign Calculator
    • • Email Marketing Health Check
    • • Structuring Digital Marketing Team
    • • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation :

• • • Introduction to Automation
  • • What is Automation
  • • How does it Work
  • • What are the Benefits
  • • Choosing an Automation Platform
  • • Features & Functions Available
  • • What are Workflows How to Create a Workflow
  • • Cost
  • • Most Widely Used Platforms

Course Objectives:

• Learn about landing page creation and design concepts
• Learn all about HTML basics and using HTML tags
• Learn Website planning/creation/ and optimization techniques
• Learn about inbound marketing and affiliate marketing concepts
• Learn All about lead generation concepts, tips, tricks, techniques, and tools
• Learn about content marketing concepts and strategies’
• Learn about Google AdWords, Google AdSense, and Google Web Master

Course Content:

Inbound Marketing :

• • • • What is Inbound Marketing
    • • Inbound Marketing Process
    • • Content Marketing Concepts
    • • Strategies for Inbound Marketing
    • • Tools for Inbound Marketing
    • • Using a CRM
    • • Delight your Customers

Landing Page Design Concepts :

• • • • Conversion Oriented Landing Page Design
    • • Investment in Landing Page
    • • Is it for me
    • • What is it
    • • Critical Concerns to Address on Landing Page
    • • What’s the Next Step

HTML Basics :

• • • • Web Page Basics: What is HTML, JavaScript, CSS
    • • Basic HTML Tags to create a web page
    • • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • • On-page SEO Elements
    • • Crawling: XML, HTML Sitemaps, Robots.txt
    • • Content Clusters (Creating SEO-based content)
    • • Negative on-page to avoid

Website planning/Creation/Optimization :

• • • • Webpage and website
    • • Basics of HTML
    • • Other languages for website creation
    • • Common tag
    • • PHP Based Platform
    • • What is a webpage
    • • Types of Website
    • • Difference between Blog and Service Webpage
    • • WordPress
    • • Difference between themes and plugins
    • • Posts vs pages
    • • Category vs tags
    • • General Customization
    • • What is WordPress
    • • How to change theme in WordPress
    • • How to use plugin
    • • How to install WordPress
    • • How to upload Demo content
    • • How to install premium plugins
    • • Difference between Free themes and premium themes
    • • Create Posts and Pages

Content Marketing :

• • • • How many types of Content Marketing
    • • What is a writer
    • • Difference between Informative and Potential Content
    • • Content Marketing Do’s and Don’ts
    • • Content Planning
    • • Final words on your Strategy
    • • How to generate leads through potential content
    • • How to target potential customers through right content
    • • Find right keywords for content marketing
    • • Effective content marketing strategy
    • • Let’s talk about strategy for content marketing
    • • Analyzing the keyword for content

Attracting your potential customers into conversion funnel :

• • • • Various Ways to Build Reach Through Digital Marketing
    • • What are Engagement Magnets
    • • How to Identify Right Set of Engagement Magnets for your Business
    • • Effectiveness of Various Engagement Magnets
    • • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails :

• • • • What is Audience Aggregation
    • • Benefits of Audience Aggregation
    • • How to do Audience Aggregation Through Emails

Role of Conversion :

• • • • Understanding Customer Psyche
    • • Conversion Optimization
    • • User Flow and Persuasion
    • • Online Persuasion
    • • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors :

• • • • Patterns for Engaging Website Visitors
    • • Pattern #1 – Pop-Ups
    • • Pattern #2 – Pop Under Call-to-Action
    • • Pattern #3 – Inside Article CTA

Lifecycle Emails :

• • • • What are Lifecycle Emails
    • • Where do Lifecycle Emails fit in
    • • Tools used for Lifecycle Emails
    • • Lifecycle Emails – Case Studies
    • • Lead Nurturing with Drip Email Marketing: Implementation

Affiliate Marketing :

• • • Understanding Affiliate Marketing
  • • Google Analytics
  • • Google AdWords
  • • Google AdSense
  • • Google Webmaster
  • • Banners, Promos, Discounts
  • • Different type of campaigns
  • • Email campaign
  • • Campaign measurement and Tracking

Course Objectives:

• Learn website creation, planning and optimization techniques
• Learn HTML basics and using different tags too.
• Learn all about e-commerce SEO and e-commerce marketing techniques
• Learn content marketing for e-commerce store in-depth

Course Content:

Website planning/Creation/Optimization :

• • • • Webpage and website
    • • HTML basics
    • • Other languages for website creation
    • • Common tag
    • • PHP Based Platform
    • • What is a webpage
    • • Types of Website
    • • Difference between Blog and Service Webpage
    • • WordPress
    • • Difference between themes and plugins
    • • Posts vs pages
    • • Category vs tags
    • • General Customization
    • • What is WordPress
    • • How to change theme in WordPress
    • • How to use plugin
    • • How to install WordPress
    • • How to upload Demo content
    • • How to install premium plugins
    • • Difference between Free themes and premium themes
    • • Create Posts and Pages

HTML Basics :

• • • • Web Page Basics: What is HTML, JavaScript, CSS
    • • Basic HTML Tags to create a web page
    • • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • • On-page SEO Elements
    • • Crawling: XML, HTML Sitemaps, Robots.txt
    • • Content Clusters (Creating SEO-based content)
    • • Negative on-page to avoid

E-Commerce SEO :

• • • • What is E-commerce SEO
    • • Understanding of Best product keywords
    • • How to index product in search engine
    • • Rank on Potential Keywords
    • • Increase Quality Backlinks

What is Ecommerce Marketing :

• • • • Difference between Normal SEO and Ecommerce website SEO
    • • What is the role of reviews in ecommerce marketing
    • • Product presentation and “ROI” parameter
    • • How to think as a customer
    • • Boosting sales
    • • How to increase ecommerce sales through Facebook
    • • Ecommerce basic concepts
    • • How to promote large products in single click
    • • Effective strategy plan for Ecommerce website
    • • Cart development techniques

Content Marketing :

• • • How many types of Content Marketing
  • • What is a writer
  • • Difference between Informative and Potential Content
  • • Content Marketing Do’s and Don’ts
  • • Content Planning
  • • Final words on your Strategy
  • • How to generate leads through potential content
  • • How to target potential customers through right content
  • • Find right keywords for content marketing
  • • Effective content marketing strategy
  • • Let’s talk about strategy for content marketing
  • • Analyzing the keyword for content

Course content:

Digital Marketing Overview :

• • • • Overview of Digital Marketing
    • • Different online marketing channels
    • • How is it different from Traditional Marketing
    • • Understand the journey of online customer
    • • Key Terminologies in Online Marketing
    • • Overview to Content Management System
    • • Overview of case studies and business model
    • • Introduction to SEO, How Do Search engines work
    • • Search Engine Algorithms & google algorithm Updates
    • • Google Search Console
    • • Competition Analysis
    • • On-page, and Off-Page Optimization strategies
    • • Content development strategy

Mobile marketing Overview :

• • • • App Marketing Overview
    • • App Store Optimization Overview
    • • Mobile Marketing
    • • Understanding Mobile Devices
    • • Impact of Mobile Marketing in Social Media
    • • Mobile Marketing Analytics
    • • Mobile Apps Engagement
    • • Growth in the Mobile Industry
    • • Promoting Site in Mobile Apps
    • • Benefits of Mobile Marketing
    • • Targeting Options in Mobile Apps
    • • Mobile Marketing Goals
    • • Mobile Ad Formats
    • • Reporting in Mobile Ads
    • • Google AdWords

App Marketing/App Store Optimization :

• • • • What is App Marketing
    • • App Store Optimization
    • • How to decide Target Cost Per Install
    • • How to increase install in Play Store
    • • How to generate downloads through Facebook
    • • How to make business from mobile marketing
    • • Effective mobile marketing strategy
    • • Create iOS and Android App Ads
    • • How to lower Target CPI
    • • How to target potential customers through search engine marketing

Content Marketing/Blog Management :

• • • What is Content Marketing
  • • How many types of Content Marketing
  • • What is a writer
  • • Difference between Informative and Potential Content
  • • Content Marketing Do’s and Don’ts
  • • Content Planning
  • • Final words on your Strategy
  • • How to generate leads through potential content
  • • How to target potential customers through right content
  • • Find right keywords for content marketing
  • • Effective content marketing strategy
  • • Let’s talk about strategy for content marketing
  • • Analyzing the keyword for content

Course Objectives:

• Learn how to perform analysis for different sized businesses
• Learn Google Analytics, AdWords, AdSense, and campaign management
• Learn Social Media Analytics and Digital Analysis
• Learn how to analyze traffic and customers coming on to your website
• Learn all about Social CRM and its analysis techniques

Course Content Web Analytics & Reports :

Introduction :

• • • • What’s analysis
    • • Is analysis worth the effort
    • • Small businesses
    • • Medium and Large-scale businesses
    • • Analysis vs Intuition
    • • Introduction to Web Analytics

Google Analytics

Getting Started with Google Analytics

How Google Analytics works :

• • • • Accounts, profiles and user’s navigation
    • • Google Analytics
    • • Basic Metrics
    • • The main sections of Google Analytics reports
    • • Traffic Sources
    • • Direct, referring, and search traffic
    • • Campaigns
    • • AdWords, AdSense

Content Performance Analysis :

• • • • Pages and Landing Pages
    • • Event Tracking and AdSense
    • • Site Search

Visitors Analysis :

• • • • Unique visitors
    • • Geographic and language information
    • • Technical reports
    • • Benchmarking

Social Media Analytics :

• • • • Facebook Insights
    • • Twitter Analytics
    • • YouTube Analytics
    • • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture :

• • • • Recap of Google Analytics reports and tools
    • • Finding actionable insights
    • • Getting the organization involved
    • • Creating a data-driven culture
    • • Resources
    • • Common mistakes analysts make
    • • Additional Web analytics tools

Social CRM & Analysis :

• • • • Radian6
    • • Sentiment Analysis
    • • Workflow Management
    • • Text Analytics

Digital Analytics :

• • • • Web Masters
    • • AdWords Reports, Custom Reports, Custom Dimensions
    • • Dashboard and Segmentation
    • • Multi-Channel Funnels Reports
    • • Attribution modeling and reports

Platform Principles :

• • • The platform components
  • • The data model
  • • Measurement Protocol data collection
  • • Importing data into Google Analytics
  • • Reporting APIs and Report Sampling

Course Objectives:

• Learn basics to Most Advanced Google tag manager with a live website
• New Account creation for Google Tag manager, Google Analytics and connecting them together using specific tags
• Testing and Troubleshooting with GTM on our website
• Custom messages on specific web pages and conditions
• Advanced concepts of google tag manager
• Google Tag Manager used for Enhanced E-commerce
• GTM with Facebook pixels, marketing & Re-marketing
• Social media & Wikipedia tracking using google tag manager
• LinkedIn Marketing using google tag manager
• Quora Marketing using google tag manager
• Tracking of all events in Google analytics using google tag manager
• Copy text tracking using google tag manager
• Google ads Marketing & re marketing with the help of google tag manager
• Google tag manager with Shopify and its limitations

Course Content:

• Introduction to Google Tag Manager
• Install Google Tag Manager
• Explore Google Tag Interface
• Create a new FREE account in Google Tag Manager
• Learn about the admin session of the google Tag Manager
• Learn to install Google Tag Manager on a Live Demo Website
• Install GTM on a HTML Website
• About google Analytics
• Google Analytics Account Creation
• Integration of Google Analytics with the help of GTM
• YouTube video tracking using GTM and Google analytics
• Social media button clicking using GTM
• Phone number tracking using GTM
• Wikipedia Link Tracking using Google Analytics & GTM
• White Paper PDF download tracking with Google Analytics & GTM
• Facebook Marketing with the help of Google Tag Manager
• Facebook Re-marketing with the Help of GTM
• Time based trigger & messages on our website with GTM
• Advanced Data layer in GTM
• Advanced concepts in GTM
• Facebook Sales Vs Ads Amount Spend Tracking
• Find the traffic based on the browser’s location using GA & GTM
• Find the Text copied from website using Google Analytics & GTM
• Track the Product Purchase on Our Google Analytics using GTM
• Google Tag Manager and channel marketing
• Learn How to track Google Ads Conversion Purchase using GTM
• LinkedIn Conversion Tracking & Marketing using GTM
• Quora content Marketing & Re-marketing using GTM
• Shopify GTM installation & Tracking and its Limitations
• New Rollouts in GTM
• Improve GTM performance using Custom Templates
• Common Mistakes and Solutions

Course Objectives:

• Understand everything about online Reputation Management
• Phase by phase learning curve for each module
• Handle Day to day activities in the ORM process
• Help Businesses overcome online issues, crisis, and disaster
• Understand the user engagement process
• Managing negative reactions from users
• Strategies for re-building the online brand
• The course complements perfectly your SEO and Digital Marketing learning curve
• Gain insights on dealing with market competition and long term business sustenance
• Apply for top ORM jobs in the market with confidence
• Build a career in the ORM field with a systematic approach

Course Contents:

• What is ORM
• Why ORM is important for your business
• Factors of Online Reputation Management
• Negative effects of bad online reputation
• Step-by-step guide to overcome bad reputation
• Understanding ORM scenarios
• How to deal with criticism online
• Some proven ways for build positive brand reputation
• How to get customer reviews
• Monitor Online Conversations
• Don’ts of Online Reputation Management
• Do’s of Online Reputation Management
• How to Improve Your Reputation
• Tools of Online Reputation Management
• Introduction to Google Alerts
• Different Types of Google Alerts
• Best examples of online reputation management
• ORM Case Studies